Cross-Media Optimization Technology (XMO) (Business Opportunities - Advertising Service)
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Item ID 2536288 in Category: Business Opportunities - Advertising Service
Cross-Media Optimization Technology (XMO) | |
With technology and the digital marketing landscape constantly evolving, it’s critical that small businesses remain nimble and adaptive and look to trusted partners who can offer deep marketing expertise.Paid search marketing, often known as Pay-Per-Click (PPC), has established itself as an integral tool for small businesses to meet these challenges. It can help businesses gain immediate visibility on search engines like Google and Bing and offer an excellent return on investment if implemented wisely. Also Read – Embracing Immersive Shopping Experiences for Tomorrow What is cross-media optimization technology? Recognizing the need for businesses to maximize marketing budgets across multiple platforms to meet their goals, LocaliQ developed cross-media optimization technology (also known as “XMO”), a first-to-market offering that combines cutting-edge machine learning and years of digital experience.XMO is proprietary artificial intelligence (AI) technology that helps demystify the task of full-funnel media buying, through insight, optimization, and actions built around the specific goals of a business, whether it’s brand awareness, lead generation, online sales transactions or ongoing prospect and customer engagement, further powering the LocaliQ platform. How does XMO work? XMO technology differentiates the LocaliQ platform from competitors, maximizing budget and channel performance at every stage of the marketing funnel to yield the best outcome for the campaign based on the customer’s business goals. The platform uses proprietary tracking, attribution, and optimization algorithms to create efficiencies with ad spend across multiple digital channels, and campaigns are continuously monitored and refined in real time to ensure efficiencies. What sets XMO apart? Through the power of XMO, customers across markets and industries are effectively balancing their spend across digital media channels and seeing more impactful, lead-driving campaigns. The XMO Technology Advantage: • Decades of historical campaign learnings and data culminate the best media mix to achieve business goals. • Continually optimizing spend to account for seasonality, economic changes, consumer behavior and competition. • Harnessing the power of data informed technology that can analyze trends and help with decision making. For more such updates, follow us on Google News Martech News | |
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| Target State: California Target City : Lake Los Angeles Last Update : Feb 13, 2024 3:35 AM Number of Views: 85 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
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2024-11-24 (0.608 sec)