Influence of Social Influencers and Visual Search | ViSenze | |
The influence of social influencers on consumer behavior is evident from Statista’s 2022 research, indicating a $16.4 billion valuation for the influencer marketing industry. Integrating this e-commerce trend with visual search capabilities becomes crucial, as customers are inclined to save influencers’ recommendations and seek similar products online. Visual search emerges as a solution to bridge the gap between specific style preferences and traditional keyword-based searches. Platforms like Instagram, Facebook, and TikTok have evolved beyond mere networking spaces, doubling as shopping hubs. For instance, Instagram’s “Shoppable Posts” feature allows businesses to tag products directly in their posts, enabling users to purchase items without leaving the app. | |
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Target State: All States Target City : All Cities Last Update : Mar 04, 2024 6:33 AM Number of Views: 54 | Item Owner : ViSenze Contact Email: (None) Contact Phone: (None) |
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