GAP SELLING FOR EFFECTIVE SALES ENABLEMENT – THE WHAT, WHY AND HOW | |
Ever since sales enablement became a mainstream practice in 2019, more brands are incorporating it into their sales strategies. (1) It plays a crucial role in the context of gap selling – you focus on providing the necessary training, information technology, and other tools to the sales team for managing better conversions. Gap selling has quickly gained popularity among B2B marketers owing to its unique problem-solving approach for better sales. What is Gap Selling? It is a sales methodology that helps the sellers understand the scope of the prospect’s pain points and work towards them to fill the gap between their current and ideal future state. Put simply, gap selling builds bridges between the prospect’s current, future, and ideal outcome. continues.... https://thesmarketers.com/blogs/gap-selling-for-sales-enablement/ | |
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