Demand Generation – why CMOs are frustrated (Business Opportunities - Marketing & Sales)

Item ID 2717520 in Category: Business Opportunities - Marketing & Sales

Demand Generation – why CMOs are frustrated
Demand generation is almost like witchcraft. We have heard Chris Walker talk about the “Dark Social”, well there is a lot more than just social that’s in the dark. Private networks and communities (HSE Games, Pavillion, Rev Genius), Slack, WhatsApp, Discord, Twitter, Facebook Groups, Reddit, Quora, Medium… the list goes on Let alone that your prospects will fully research you on your website before they reach out. All this culminates in difficulty in proving ROI on demand-generating activities that influence those channels. Are higher expectations with Limited budgets also impacting your demand-generation efforts? Cash is tight and everyone is watching the dollars. Anywhere that a clear ROI can’t be demonstrated is at risk of a reduction in budget – either way, “more from less” is the mantra…
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Target State: All States Target City : Abbotsford Last Update : Aug 20, 2024 2:02 AM Number of Views: 45	Item Owner : Chatmetrics Contact Email: Contact Phone: 6138400422

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2024-11-18 (0.386 sec)