UK Competition Watchdog Challenges Google Over Unfair Ad Tech Practices (Business Opportunities - Other Business Ads)

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UK Competition Watchdog Challenges Google Over Unfair Ad Tech Practices


Britain's Competition and Markets Authority (CMA) issued a significant statement of objections on Friday regarding Google’s ad tech practices, marking a pivotal moment in the ongoing global scrutiny of tech giants. The CMA has raised serious concerns that Google, the US-based internet titan, is exploiting its dominance in the online display advertising market to favor its own ad tech services, thereby harming competition in the UK ad tech industry.

The UK competition regulator has provisionally found that Google’s actions have created an unlevel playing field in the highly competitive advertising technology sector. A key allegation is that Google has been engaging in self-preferencing, where it actively promotes its own ad services over those of its competitors, further entrenching its dominance. This practice is a common concern in global antitrust cases, as it reduces market diversity and innovation by disadvantaging competitors.

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Last Update : Sep 06, 2024 7:32 AM
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Item  Owner  : Abhay Varn
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2024-11-07 (0.536 sec)