A to Z Email Marketing Glossary for Beginners and Experts (Internet Services - Email)
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Item ID 2757934 in Category: Internet Services - Email
A to Z Email Marketing Glossary for Beginners and Experts | |
A/B Testing A method comparing two email versions to identify which performs better. Automation Scheduling and triggering emails based on time or user behavior, saving time and boosting engagement. Autoresponder Automatically sends pre-written emails based on subscriber actions. Behavioral Marketing Analyzes user behavior to send targeted, personalized emails. Call to Action (CTA) A prompt encouraging recipients to act, such as “Buy Now” or “Sign Up.” Campaign A series of targeted emails promoting a product, service, or action. Click Through Rate (CTR) The percentage of recipients who click a link. Average CTR is 2.6%. Conversion Rate The percentage of recipients completing a desired action, like making a purchase. Double Opt-In Subscribers confirm their subscription twice to ensure validity. Drip Campaign Automated email series sent over time to engage subscribers. Domain Represents the sender’s email address and affects deliverability. Dynamic Content Content that changes based on recipient data, allowing personalization. Email Analytics Metrics like open rates, CTR, and conversions that guide campaign adjustments. Email Deliverability The ability of an email to reach the inbox. High deliverability is crucial. Engagement Rate Measures recipient interaction (opens, clicks). Above 20% shows good engagement. Follow Up Email sent after an initial interaction to maintain engagement. Hard Bounce An email that can’t be delivered due to a permanent issue, like an invalid address. HTML Email Visually rich emails designed using HTML. List Hygiene Maintaining a clean email list by removing inactive subscribers. Mailing List A collection of email addresses used for sending marketing messages. Multivariate Test Testing multiple elements in an email to measure impact. Omnichannel A connected marketing approach across channels like email, social media, and websites. Open Rate The percentage of recipients who open an email. The average open rate is 20%. Opt Out The process where a recipient unsubscribes from emails. Personalization Customizing emails based on recipient behavior or data to improve engagement. Segmentation Grouping contacts by characteristics for targeted messaging. Spam Unwanted bulk emails sent without permission. Spam Filter Tools that block unsolicited emails. Spoofing Forging the sender’s email address to deceive recipients. Soft Bounce A temporarily undelivered email due to a full inbox or server issue. Subject Line The email title seen in the inbox, influencing open rates. Unique Open Counts individual recipients who opened the email. Workflow Automation Using technology to automate email sequences and other routine tasks.  | |
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| Target State: Pennsylvania Target City : Malvern Last Update : Sep 30, 2024 7:04 AM Number of Views: 65 | Item Owner : Olivia Mailer Contact Email: Contact Phone: 4843203611 |
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2024-12-18 (0.387 sec)