From Mass Marketing to True Personalisation: Gen-AI’s Marketing Revolution (Business Opportunities - Advertising Service)
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Item ID 2847894 in Category: Business Opportunities - Advertising Service
From Mass Marketing to True Personalisation: Gen-AI’s Marketing Revolution | |
For marketers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing. The convergence of customer data platforms (CDPs), cloud-scale analytics, and generative AI is finally making individual-level personalisation possible, particularly by reducing the cost of content creation. The industry is taking notice. Gartner forecasts that by 2026, 75% of businesses will leverage generative AI to create synthetic customer data, a dramatic increase from less than 5% in 2023. This surge in adoption signals a fundamental shift toward more intuitive, data-driven customer interactions. A recent collaboration between Databricks and Amperity demonstrates the practical potential of AI-driven personalisation. Their team developed a generative AI workflow that transforms generic product descriptions into personalised content at scale—a breakthrough for retailers previously constrained by traditional content creation methods. Read Full Interview Here :- https://www.martechcube.com/gen-ais-marketing-revolution/ Visit Our Website:- https://www.martechcube.com | |
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| Target State: California Target City : Lake Los Angeles Last Update : Jan 13, 2025 4:58 AM Number of Views: 28 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
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2025-01-27 (0.379 sec)